LuxuryEQ is the emotional intelligence quotient of luxury. It advocates awareness, individuality and mindfulness when creating and/or consuming luxury. Slower consumption, intelligent and individualistic investment choices in fashion, and a quest for a better quality of life are at the heart of LuxuryEQ. "EQ" is also common sense - it is the premise that fashion should fit and flatter consumers, working with their busy lifestyles, offering them more individualistic choices and the luxury of good fit.
Feminine yet strong shapes, warm colours, longer hemlines and incredibly well-tailored suits and coats dominate the new season. Prints are more luxurious than ever, overcoats are oversized, and military style has a more regal undertone.
Another great thing about the fall fashion – lots of elegant dresses! Little black dresses are always in, but now we see the resurgence of the Little Red Dress (LRD) and Little White Dress (LWD).
Amid the air-brushed perfection of fashion advertising, a backlash is under way: one of “real” women, unretouched images and online customer reviews.This new movement even has a name: “flawsome” - it’s about a desire for more human brands and greater transparency. In the current consumer climate of decreasing trust in business, it’s proving to be a winning strategy.
Dove was one of the pioneers of the “real” movement with its first “real women” advertisement campaign in 2004. Several cosmetic companies have followed in Dove’s footsteps celebrating individuality, diversity and natural beauty.
Sportswear label Speedo has teamed up with sustainable fashion brand From Somwhere to create the “Unity” dress, a one-off ballgown made from the surplus fabric of Speedo’s Fastskin Super Elite Swimsuit.
The dress marks the latest collaboration between Speedo and From Somewhere - the two labels teamed up back in 2011 at London Fashion Week’s Esthetica to launch a collection of dresses created from off-cuts and surplus stock of Speedo swimsuits.
Speedo teamed up with From Somewhere in the development of this truly unique piece of ‘upcycled’ fashion using the different colours of the sponsored international swim teams that reflect the vibrancy and excitement of swimming.
As part of its seven-year partnership with the United Nations Children’s Fund, Gucci has created a new line of country-specific handbags, accessories and T-shirts for which 25% of the proceeds go to UNICEF’s “Schools for Asia” initiative. The initiative gives disadvantaged children in Asia-Pacific access to quality education.
Gucci’s previous efforts with UNICEF include participation in its Gifts That Give Back program with a $250,000 donation and a specially-designed bag.
Kudos Gucci! Hopefully, more luxury brands will follow suit in giving back.
Looking For Some Manolos? You Can Now Shop Carrie Bradshaw’s Closet.
The Coveteur, the site that takes you inside the closets of internationally influential cultural forecasters, has now opened up the closet of Carrie Bradshaw, the fashion icon from the HBO series. Like all of the Coveteur’s inside peeks, outfits are explained and itemized with Carrie’s signature quirk, but this time,the ensembles are actually shoppable.
This is an interesting development in the world of fashion, television and online shopping, as it combines several trends that have been dominating the fashion scene (i.e. fashion blogging, TV/celebrity influence on fashion, ASOS etc).
Also important - Carrie had a great sense of style. So happy shopping fashionistas!
ONE DREAM BY BOSUNG KIM FOR VOGUE KOREA JUNE 2012.
Photographed by Bosung Kim for VOGUE Korea, model Ji Hye Park is captured in a series of daydreams floating across the blue sea. She imagines a life traveling the world, a life at sea and that special day when she is able to wear that perfect white dress. Detailed set design along with alluring styling surely captured our attention and made us reminisce with some of our own daydreams.
Lanvin has cast real people — and not models — between the ages of 18 and 80 for its Fall/Winter 2012-13 campaign.
“I wanted to see people from different age groups, body shapes and personalities wearing Lanvin,” Alber Elbaz was quoted. “That is what Lanvin is all about and represents - we don’t only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair.”
Photographed by Steven Meisel and with creative direction by House + Holme’s Ronnie Newhouse and Stephen Wolstenholme, the advertisements show a diverse array of individuals - from waiters to milliners.
For autumn/winter 2012-13 the mood is centred on “reality”. “It’s all about individuals with individuality,” added Elbaz.
DKNY & FEED have joined forces to help fight global hunger through a capsule collection of accessories for Fall 2012.
In keeping with FEED’s mission to create good products that help FEED the world, DKNY & FEED have teamed up to design a Diaper Bag, City Survival Tote and City Survival Packable Rain Boots. Each item features a number representing the exact donation made through the United Nations World Food Programme (WFP) with the purchase of that product.
True to the design aesthetic of FEED, created by co-founder and Chief FEED-er Lauren Bush Lauren, the collection is utilitarian, featuring washed canvases, nylon and grommets. DKNY adds a spark of NYC edge.
Master of sequins and witty slogans,Markus Lupferhas got together with the charity Trees for Cities to design a special limited edition T-shirt to help raise awareness for its annual Tree-Athlon fundraiser.
The T-shirt is made from 100 per cent organic cotton with a 90 per cent reduced CO2 footprint. It will be given out to those who put on their running shoes and participate in the 5km run or will be available to buy for £15 on the day. All profits will go directly towards Trees for Cities, helping to continue its work of improving our urban environments and educating the community.