April 19, 2012
Custom made products offer better fit and a feeling of authenticity that mass produced fashions just can’t match.
3x1, part atelier, part retailer in Manhattan’s Soho, offers limited-edition jeans sewn on site, giving customers the chance to customize or even create their own pair of jeans from scratch. 
The interest in handmade, special-ordered or mass customized fashions can be attributed to a growing malaise toward mass-produced goods. “People have a hunger for authenticity, for things that are locally made and unique and special”. 
Read more: http://www.forbes.com/sites/raquellaneri/2011/10/19/custom-bespoke-denim/

Custom made products offer better fit and a feeling of authenticity that mass produced fashions just can’t match.

3x1, part atelier, part retailer in Manhattan’s Soho, offers limited-edition jeans sewn on site, giving customers the chance to customize or even create their own pair of jeans from scratch. 

The interest in handmade, special-ordered or mass customized fashions can be attributed to a growing malaise toward mass-produced goods. “People have a hunger for authenticity, for things that are locally made and unique and special”. 

Read more: http://www.forbes.com/sites/raquellaneri/2011/10/19/custom-bespoke-denim/

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