Fashion is about to descend on Rio — not to shop, but to talk sustainability during the UN conference on Sustainable Development this month.
There is a growing fashion underground attempting to use what is generally regarded as the most self-centered and value-bereft of industries to actually affect the economic and thus political and personal situation of some of the most challenged global communities.
In fashion three examples of anything is a trend (one is a fluke; two a coincidence), and that of all the “ethical” initiatives that get lip service in fashion, be it organic cotton or reducing waste or recycled shopping bags, this one, the one that defines “sustainability” as creating business that can exist on their own and thus give a future to a community, the one about empowering individuals to make their own choices going forward, may, in fact, be the one that actually succeeds in sparking systemic change.
Read more: http://blogs.ft.com/material-world/2012/06/08/fashion-goes-to-rio-20/#axzz1xM1gt0Lv

