LuxuryEQ is the emotional intelligence quotient of luxury. It advocates awareness, individuality and mindfulness when creating and/or consuming luxury. Slower consumption, intelligent and individualistic investment choices in fashion, and a quest for a better quality of life are at the heart of LuxuryEQ. "EQ" is also common sense - it is the premise that fashion should fit and flatter consumers, working with their busy lifestyles, offering them more individualistic choices and the luxury of good fit.
Amid the air-brushed perfection of fashion advertising, a backlash is under way: one of “real” women, unretouched images and online customer reviews.This new movement even has a name: “flawsome” - it’s about a desire for more human brands and greater transparency. In the current consumer climate of decreasing trust in business, it’s proving to be a winning strategy.
Dove was one of the pioneers of the “real” movement with its first “real women” advertisement campaign in 2004. Several cosmetic companies have followed in Dove’s footsteps celebrating individuality, diversity and natural beauty.
Lanvin has cast real people — and not models — between the ages of 18 and 80 for its Fall/Winter 2012-13 campaign.
"I wanted to see people from different age groups, body shapes and personalities wearing Lanvin," Alber Elbaz was quoted. "That is what Lanvin is all about and represents - we don’t only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair."
Photographed by Steven Meisel and with creative direction by House + Holme’s Ronnie Newhouse and Stephen Wolstenholme, the advertisements show a diverse array of individuals - from waiters to milliners.
For autumn/winter 2012-13 the mood is centred on “reality”. "It’s all about individuals with individuality," added Elbaz.
The Peter Som Resort 2013 collection takes inspiration from the nomadic deserts and exotic Moroccan motifs. With an emphasis on structure, the series is outfitted with cinched waists, patterned pants and striking sun dresses.
The ladylike aesthetics combined with impeccable tailoring make the collection functional, beautiful and flattering. The pieces offer great fit for the 4 most common female body shapes – Rectangle, Pear, Apple and Hourglass.
The ’70s style of David Bowie and the paintings of Gustav Klimt inspired the form-fitting, metallic-patterned Alexander McQueen Resort 2013 collection. After a few seasons of showing little other than intensely detailed dresses and gowns, Sarah Burton said she “wanted to bring everything back to the body.” She accomplished that by pairing generously lapeled, torso-hugging blazers with lean, boot-cut trousers and by cinching those menswear-inspired looks with wide belts.
Many of the dresses got the same belted treatment but featured fabrics and treatments — like an art deco metallic jacquard or intricate gold embroidery — that helped serve as a feminine response to the collection’s more masculine pieces.
Most great dresses have all of the following characteristics: 1. Balanced proportions on a flattering fit. 2. An element of intrigue via print or embellishment. 3. A hint of comfort, physical or emotional, but preferably both.
Valentino provided many examples of such dresses in their Resort 2013 collection. The understated elegance of the dresses drew the eye to all of the right places (and help minimize the other ones), giving simple shapes equal parts structure and ease.
Wardrobe staples are the building blocks to a solid and functional style. Therefore, it makes sense to invest in quality essentials that fit your unique shape perfectly!
InStyle offers a great “Shop your shape” feature allowing you to find the perfect jeans and other wardrobe essentials that will fit and flatter your shape. If you are not sure about your body shape, you can use their shape calculator (all you need is your bust, waist and hip measurements).
Stylish Exercising Ads: The Reebok Sports Club Campaign Focuses on Fashion and Health
Fashion designers may be adding a sporty edge to many of their creations of late, but the Reebok Sports Club campaign focuses on more of the mental state behind style, not just the fashion itself. Using classic fashion illustrations in an Andy Warhol sort of vein, the print ads portray super classy men and women who have been given a sporty twist by way of boxing gloves, weights and water bottles. By doing this, it encourages people to “tone up [their] style,” “shape [their] style” and more.
By working on one’s fitness, a person will feel much more comfortable, which could lead to a more stylish lifestyle as well.
Stylish office dresses can be difficult to find. They need to combine conservative cuts with flattering silhouettes and comfortable fabrics.
eDressMe.com is devoted to finding the perfect dress for every occasion. The selection favours sassy numbers by Anna Sui, Jill Stuart, Nanette Lepore, and eDress’s in-house label (prices range from $40 to $800). It is also a great place to find that perfect little black dress.