Amid the air-brushed perfection of fashion advertising, a backlash is under way: one of “real” women, unretouched images and online customer reviews.This new movement even has a name: “flawsome” - it’s about a desire for more human brands and greater transparency. In the current consumer climate of decreasing trust in business, it’s proving to be a winning strategy.
Dove was one of the pioneers of the “real” movement with its first “real women” advertisement campaign in 2004. Several cosmetic companies have followed in Dove’s footsteps celebrating individuality, diversity and natural beauty.
Let’s hope that the fashion world will soon fully embrace this trend, celebrating the natural female form in all its “flawsomeness”!
Read more about the natural female shape: http://tmblr.co/Z-EKnwKOenqX