August 28, 2012

Amid the air-brushed perfection of fashion advertising, a backlash is under way: one of “real” women, unretouched images and online customer reviews.This new movement even has a name: “flawsome” - it’s about a desire for more human brands and greater transparency. In the current consumer climate of decreasing trust in business, it’s proving to be a winning strategy.

Dove was one of the pioneers of the “real” movement with its first “real women” advertisement campaign in 2004. Several cosmetic companies have followed in Dove’s footsteps celebrating individuality, diversity and natural beauty.

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Let’s hope that the fashion world will soon fully embrace this trend, celebrating the natural female form in all its “flawsomeness”!

Read more about the natural female shape:

July 12, 2012

The Peter Som Resort 2013 collection takes inspiration from the nomadic deserts and exotic Moroccan motifs. With an emphasis on structure, the series is outfitted with cinched waists, patterned pants and striking sun dresses.

The ladylike aesthetics combined with impeccable tailoring make the collection functional, beautiful and flattering. The pieces offer great fit for the 4 most common female body shapes – Rectangle, Pear, Apple and Hourglass.   

Read more on dressing the 4 body shapes:

More on Peter Som’s Resort 2013:

June 5, 2012

Wardrobe staples are the building blocks to a solid and functional style. Therefore, it makes sense to invest in quality essentials that fit your unique shape perfectly!

InStyle offers a great “Shop your shape” feature allowing you to find the perfect jeans and other wardrobe essentials that will fit and flatter your shape. If you are not sure about your body shape, you can use their shape calculator (all you need is your bust, waist and hip measurements).

Visit website:„20198610,00.html

More on body shape:

May 14, 2012

Flattering swimsuits are difficult to find, especially if you are part of the 91% of the female population that is not naturally hourglass shaped.

Not to worry! There are ways to dress each of the four most common body shapes (Rectangle, Pear, Apple and Hourglass) that highlight the beauty of each shape and provide style and comfort all at once. 

Here are 19 figure-flattering swimsuits for every body type:

Enjoy the sun! 

April 26, 2012

What do Christina Hendricks and Marilyn Monroe have in common? Well, for one thing, they represent the 9% of the female population that is actually hourglass shaped.

The latest research from Alvanon has used 3D imaging technology to measure 50,000 women in the UK and Europe, producing the following results:

45% of women are Rectangle shape; 31% are Pear shape (Spoon); 11% are Apple shape (Inverted Triangle) and only 9% are Hourglass shape. 

Read more:

The good news is that there’s ways to dress each body shape to make it look its best! Here’s a guide for choosing dresses that flatter each shape:

If you are not sure about your shape, use this tool to figure it out:   

Happy shopping!

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