Forget the It bag, the It bike is here!
As the Tour de France began yesterday, it is increasingly clear that the accessory you really need to be up to speed fashion-wise is a bike – or to be specific, a city bike: a non-competitive, often vintage-inspired, elegant form of self-transport.
And why is the bike so trendy?
It’s a combination of the urban push that has seen cities increase the number of bike lanes, institute cycle share systems, and otherwise facilitate riding; the general eco-conversation; and fashion’s continuous drive to boost market share by extending its reach into other areas where design is possible in search of the opportunity to penetrate every area of a consumer’s life.
We love it because it’s a fantastic way to stay in shape and save the environment while making a fashion statement!
See all the cool designer bikes: http://www.ft.com/intl/cms/s/2/057c3b3e-bc6f-11e1-a836-00144feabdc0.html#axzz1zI55SRIL