LuxuryEQ is the emotional intelligence quotient of luxury. It advocates awareness, individuality and mindfulness when creating and/or consuming luxury. Slower consumption, intelligent and individualistic investment choices in fashion, and a quest for a better quality of life are at the heart of LuxuryEQ. "EQ" is also common sense - it is the premise that fashion should fit and flatter consumers, working with their busy lifestyles, offering them more individualistic choices and the luxury of good fit.
Amid the air-brushed perfection of fashion advertising, a backlash is under way: one of “real” women, unretouched images and online customer reviews.This new movement even has a name: “flawsome” - it’s about a desire for more human brands and greater transparency. In the current consumer climate of decreasing trust in business, it’s proving to be a winning strategy.
Dove was one of the pioneers of the “real” movement with its first “real women” advertisement campaign in 2004. Several cosmetic companies have followed in Dove’s footsteps celebrating individuality, diversity and natural beauty.
The Peter Som Resort 2013 collection takes inspiration from the nomadic deserts and exotic Moroccan motifs. With an emphasis on structure, the series is outfitted with cinched waists, patterned pants and striking sun dresses.
The ladylike aesthetics combined with impeccable tailoring make the collection functional, beautiful and flattering. The pieces offer great fit for the 4 most common female body shapes – Rectangle, Pear, Apple and Hourglass.
Wardrobe staples are the building blocks to a solid and functional style. Therefore, it makes sense to invest in quality essentials that fit your unique shape perfectly!
InStyle offers a great “Shop your shape” feature allowing you to find the perfect jeans and other wardrobe essentials that will fit and flatter your shape. If you are not sure about your body shape, you can use their shape calculator (all you need is your bust, waist and hip measurements).