June 30, 2012

Forget the It bag, the It bike is here!

As the Tour de France began yesterday, it is increasingly clear that the accessory you really need to be up to speed fashion-wise is a bike – or to be specific, a city bike: a non-competitive, often vintage-inspired, elegant form of self-transport. 

And why is the bike so trendy?

It’s a combination of the urban push that has seen cities increase the number of bike lanes, institute cycle share systems, and otherwise facilitate riding; the general eco-conversation; and fashion’s continuous drive to boost market share by extending its reach into other areas where design is possible in search of the opportunity to penetrate every area of a consumer’s life.

We love it because it’s a fantastic way to stay in shape and save the environment while making a fashion statement!

See all the cool designer bikes: http://www.ft.com/intl/cms/s/2/057c3b3e-bc6f-11e1-a836-00144feabdc0.html#axzz1zI55SRIL

June 23, 2012

The Art of Packing from Louis Vuitton is the latest microsite from the brand teaching you how to pack your favorite bag. A beautiful branded site and a genius idea where you could definitely learn from a couple of expert tips even if you don’t have Louis Vuitton baggage. 

Source: http://trendland.com/the-art-of-packing-from-louis-vuitton/

Visit LV site: http://www.louisvuitton.com/front/#/eng_US/Collections/Women/Travel/stories/The-Art-of-packing

June 15, 2012

Most great dresses have all of the following characteristics: 1. Balanced proportions on a flattering fit. 2. An element of intrigue via print or embellishment. 3. A hint of comfort, physical or emotional, but preferably both.

Valentino provided many examples of such dresses in their Resort 2013 collection. The understated elegance of the dresses drew the eye to all of the right places (and help minimize the other ones), giving simple shapes equal parts structure and ease.

Source: http://tmagazine.blogs.nytimes.com/2012/06/15/just-one-look-valentino-4/?ref=t-magazine

More on finding the perfect dress for your shape: http://tmblr.co/Z-EKnwLqHNMM

May 29, 2012

Stylish Exercising Ads: The Reebok Sports Club Campaign Focuses on Fashion and Health

Fashion designers may be adding a sporty edge to many of their creations of late, but the Reebok Sports Club campaign focuses on more of the mental state behind style, not just the fashion itself. Using classic fashion illustrations in an Andy Warhol sort of vein, the print ads portray super classy men and women who have been given a sporty twist by way of boxing gloves, weights and water bottles. By doing this, it encourages people to “tone up [their] style,” “shape [their] style” and more.

By working on one’s fitness, a person will feel much more comfortable, which could lead to a more stylish lifestyle as well.  

Source: http://www.trendhunter.com/trends/reebok-sports-club-campaign#!/photos/154356/1

May 23, 2012
"Prada Suits Everyone" is the tagline of the new Prada short film directed by Roman Polanski and presented at the Cannes Film Festival.
Is Prada trying to be more democratic?  
Watch the film: http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG9281677/Cannes-Film-Festival-2012-Prada-reveal-Roman-Polanski-film-starring-Helena-Bonham-Carter.html

"Prada Suits Everyone" is the tagline of the new Prada short film directed by Roman Polanski and presented at the Cannes Film Festival.

Is Prada trying to be more democratic?  

Watch the film: http://fashion.telegraph.co.uk/columns/olivia-bergin/TMG9281677/Cannes-Film-Festival-2012-Prada-reveal-Roman-Polanski-film-starring-Helena-Bonham-Carter.html

May 11, 2012

Fashion finally meets function as designers bring sporting elements to spring’s luxe looks: the era of looking good and feeling comfortable in one’s clothes has finally arrived.

There’s a sense of designers searching for a newer, sexier aesthetic to please a multitasking, body-conscious female who wants to feel confident, comfortable and cool all in one go—whether it’s during the day or late into the night.  

Sportswear-inspired fashion has been around for a long time. The easy, breezy, pared-down American aesthetic popularized by Claire McCardell in the 1950s and often cited as a rebellion against the polished, nipped-in French “New Look” had its roots in functional sportswear. Coco Chanel, too, rejected the strictures of feminine French dressing in favor of baggy men’s pants, oversized cricket-style sweaters and unstructured jackets. Her revolutionary use of stretch jersey in pursuit of a functional, relaxed form was inspired by men’s undergarments, and continues to influence the way we dress today.

Read more: http://online.wsj.com/article/SB10001424052702304743704577383941399462730.html

May 8, 2012

Donna Karan, the iconic American designer, is credited with revolutionising the working women’s wardrobe since she launched her eponymous collection in 1985. Her signature style is a “relationship between a woman, her body, a fabric and her presence.” 

The focus on the body and the comfort of the working woman is an important part of Donna Karan. She has created a practical yet elegant basic wardrobe for executive women, women on the go, offering them the luxury of good fit, comfort and simplicity. She has given women the “easy way to wear wardrobe that should give her confidence on how she presents herself. A wardrobe that makes her feel good and answers her needs.” 

Kudos!

Watch Donna Karan’s interview for Net-a-Porter.com: http://www.joyofclothes.com/blog/2010/10/donna-karan-i-wanted-to-create-a-wardrobe-that-would-be-everything-a-woman-wanted-to-wear/

May 6, 2012

Vivienne Westwood has launched a collaborative fashion effort with the Environmental Justice Foundation (EJF) for the ‘No Place Like Home’ campaign. The campaign focuses on raising awareness on the issue of climate refugees—people who have been forced to leave their homes because of natural disasters.

The War/Peace T-shirt features simplistic, child-like designs that communicate the alarming displacement of millions of people around the world as a result of climate change. For Westwood, they are also part of her ongoing campaign to educate the world through her fashion. 

The T-shirt is sold exclusively at Selfridges, Vivienne Westwood (in stores and online), and www.ejfoundation.org/shopforejf from May 4. All proceeds go to EJF’s “No Place Like Home” campaign.

Read more: http://www.vogue.co.uk/blogs/the-green-style-blog/2012/04/vivienne-westwood-ejf-t-shirt

May 1, 2012
Fast fashion is like fast food - it is cheap, addictive and unsustainable. In the long run, it costs more and provides less value. 
Fortunately, the fashion world has been slowly embracing “…alternatives to the churning consumption model and finding deeper satisfaction in slow lifestyles and slow fashion.” This may prove Mr. Oscar Wilde wrong after all! 
Slow fashion, as defined by London College of Fashion’s Kate Fletcher “is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers and consumers are more aware of the impacts of products on workers, communities and ecosystems.”  
Alternative hedonism is the new wave of luxury that values deep satisfaction and connection over cost and convenience. To realise better value, consumers look for meaning and beauty in products, form connections with the people from whom they buy, and spend more on each item and buy only what they love. As Karen Webster says, “True value has nothing to do with price; it is all about quality and longevity.” 
Read more: http://www.melbournereview.com.au/read/148

Fast fashion is like fast food - it is cheap, addictive and unsustainable. In the long run, it costs more and provides less value. 

Fortunately, the fashion world has been slowly embracing “…alternatives to the churning consumption model and finding deeper satisfaction in slow lifestyles and slow fashion.” This may prove Mr. Oscar Wilde wrong after all! 

Slow fashion, as defined by London College of Fashion’s Kate Fletcher “is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers and consumers are more aware of the impacts of products on workers, communities and ecosystems.”  

Alternative hedonism is the new wave of luxury that values deep satisfaction and connection over cost and convenience. To realise better value, consumers look for meaning and beauty in products, form connections with the people from whom they buy, and spend more on each item and buy only what they love. As Karen Webster says, “True value has nothing to do with price; it is all about quality and longevity.” 

Read more: http://www.melbournereview.com.au/read/148

(Source: the-personal-quotes, via streetetiquette)

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