LuxuryEQ is the emotional intelligence quotient of luxury. It advocates awareness, individuality and mindfulness when creating and/or consuming luxury. Slower consumption, intelligent and individualistic investment choices in fashion, and a quest for a better quality of life are at the heart of LuxuryEQ. "EQ" is also common sense - it is the premise that fashion should fit and flatter consumers, working with their busy lifestyles, offering them more individualistic choices and the luxury of good fit.
As part of its seven-year partnership with the United Nations Children’s Fund, Gucci has created a new line of country-specific handbags, accessories and T-shirts for which 25% of the proceeds go to UNICEF’s “Schools for Asia” initiative. The initiative gives disadvantaged children in Asia-Pacific access to quality education.
Gucci’s previous efforts with UNICEF include participation in its Gifts That Give Back program with a $250,000 donation and a specially-designed bag.
Kudos Gucci! Hopefully, more luxury brands will follow suit in giving back.
DKNY & FEED have joined forces to help fight global hunger through a capsule collection of accessories for Fall 2012.
In keeping with FEED’s mission to create good products that help FEED the world, DKNY & FEED have teamed up to design a Diaper Bag, City Survival Tote and City Survival Packable Rain Boots. Each item features a number representing the exact donation made through the United Nations World Food Programme (WFP) with the purchase of that product.
True to the design aesthetic of FEED, created by co-founder and Chief FEED-er Lauren Bush Lauren, the collection is utilitarian, featuring washed canvases, nylon and grommets. DKNY adds a spark of NYC edge.
Master of sequins and witty slogans,Markus Lupferhas got together with the charity Trees for Cities to design a special limited edition T-shirt to help raise awareness for its annual Tree-Athlon fundraiser.
The T-shirt is made from 100 per cent organic cotton with a 90 per cent reduced CO2 footprint. It will be given out to those who put on their running shoes and participate in the 5km run or will be available to buy for £15 on the day. All profits will go directly towards Trees for Cities, helping to continue its work of improving our urban environments and educating the community.
Vintage fashion has been the “It” of fashion in the past decade. A vintage fashion piece usually speaks of the era in which it was produced, of a certain quality, standard, fashion, design and aesthetic. The beauty of vintage is that it combines history, rarity and design, and goes perfectly with the concept of sustainable luxury.
Strictly speaking, vintage fashion is clothing and accessories that are at least 25 years old. But given the tumultuous fashion landscape of recent seasons, with the loss of great talents like Yves Saint Laurent and Alexander McQueen and the musical chairs of designers moving from house to house, some believe that age is no longer the only criteria for what defines vintage fashion.
But how are vintage products priced? It turns out the answer is part art, part science.
Six weeks ago Marks & Spencer launched the Shwopping recycling initiative - embracing the idea of giving something when you buy something. The “buy one, give one back” campaign collaborates with Oxfam in a bid to change the shopping behaviour of consumers once and for all.
The results have been pretty impressive so far - with half a million used and unwanted items having already been shwopped (which works out at the equivalent of eight items a minute).
In a bid to reach the million mark, this weekend customers are being encouraged to shwop some more with a special money off event from June 21 to 24. Customers will receive a £5 money-off voucher when they spend £35 more on fashion in-store.
Eden Diodati, a luxury brand that takes an ethical approach to manufacturing and shares 10% of its dividends with charity Medicins sans Frontieres, was born out of a fascination and desire to capture the compassion, empathy and strength that lies at the heart of the beauty of women.
A desire to see social justice is an important part of Eden Diodati. Producing its garments with a cooperative based in Italy - a unique not-for-profit organisation that seeks to rehabilitate disadvantaged women and equip them with the skills to play a fulfilling and productive role in society - for spring/summer 2013, Diodati takes inspiration from the planetary systems.
Fashion is about to descend on Rio — not to shop, but to talk sustainability during the UN conference on Sustainable Development this month.
There is a growing fashion underground attempting to use what is generally regarded as the most self-centered and value-bereft of industries to actually affect the economic and thus political and personal situation of some of the most challenged global communities.
In fashion three examples of anything is a trend (one is a fluke; two a coincidence), and that of all the “ethical” initiatives that get lip service in fashion, be it organic cotton or reducing waste or recycled shopping bags, this one, the one that defines “sustainability” as creating business that can exist on their own and thus give a future to a community, the one about empowering individuals to make their own choices going forward, may, in fact, be the one that actually succeeds in sparking systemic change.
The Observer Ethical Awards ceremony took place last night recognising the achievements of those making sustainable change from the fields of business and sport to grass roots projects and fashion.
Scooping the fashion and accesories award this year was accessories label Veja. Using organic cotton from ecology initiatives in North Brazil, wild Amazonian rubber and acacia tanned leather, Veja produces trainers and accessories which manage to combine strong ethical principles with creating something beautiful.
WWF’s Pandamonium, an exciting fusion of art and nature, has challenged leading contemporary minds from the art, fashion and design worlds to create wearable art in celebration and support of 50 years of WWF’s work.
Each artist has thought about the diverse range of environmental issues that our planet faces, creating a collection that represents WWF’s global conservation work in an inspiring way, showing both the beauty and fragility of the natural world.
Today is the first day of Green Week, the EU’s biggest eco-conference, and to celebrate it LVMH, the EU’s biggest luxury group (in fact, the world’s), has stepped out and announced it too is going green, and plans to “encourage its more than 90,000 employees to adopt state-of-the-art environmental practices.”
This year’s theme for Green Week is “Water”. This valuable resource needs to be used properly and sparingly, making sure that we have enough for all of its uses, and avoiding polluting our rivers, seas and oceans.